Wise words on open and meaningful communication to start out the week on a helpful and collaborative note...
#communication #corporatewisdom #opendiscussion
A map can help us to get from point A to point B. In addition, it can also give us much information about the topography- i.e. various kinds of geographical areas that we will pass thru e.g. mountains, forests and so on. This added information can help us to better plan and execute our drive.
So, how can this help us with our Customers? We can create a Customer Journey Map that provides us a realistic view of the journey your customer takes with your product or service. A Customer Journey Map will help you to:
Once you have this information then you can utilize it to create products and services which are a better fit for your customers. You can also ensure that their experience with your product/service and your organization is pleasantly memorable. After all, happy customers tend to be loyal customers.
Basically, a Customer Journey Map can help with increasing Customer Satisfaction and Customer Loyalty. These in turn, help in maintaining and even increasing your Brand Equity.
Sandhya Bhat MSc, CSSMBB, CSSE has developed several new (under patent filing) and enhanced existing strategic methodologies to improve technology and human capital utilization, produce greater ROI on investments and streamline service delivery. She is an acclaimed author, speaker, a sought after thought leader and an avid world traveler.
#CustomerJourneyMap #CustomerService #BusinessRelationship #BRM #CRM #BusinessRelationshipManagement #CustomerRelationshipManagement #customerexperience
There are many social media platforms. For individual professionals, it gets difficult to manage their exposure across multiple avenues and so it is important to choose specific platforms and then create a meaningful social media marketing strategy. Here is a list of six of the most popular social media platforms along with their best exposure benefits. Depending on your individual needs you can focus on couple of these to get started…
LinkedIn:Linked In is most suited for professional and business networking- right from typical 'white collared' to artistic and expressive professions. Associated Slide-Share allows one to easily showcase work examples.
Twitter:Twitter is best if you are looking to engage your audience in a conversation. Great for sharing information, asking or answering questions or soliciting opinions. It is also very helpful for publicizing links to published content like on your blog or company website.
Instagram in great for brand promotion. A picture paints 1000 words and if you have images that convey your message then Instagram allows you to reach wider audience (currently second only to Facebook) with your photos and videos.
Pin-boards allow you to showcase visually impressive content and plays a crucial role in brand promotion. Particularly effective for content targeting women. Pins need to provide standalone value, so that followers will be willing to re-pin and save.
Facebook is one of the best social media platforms for Businesses to market their products. When it comes to individual professional advancement, it can be quite helpful for media and other creative professionals. Anyone can have a professional page on Facebook to showcase their work and by using unique marketing ideas, one could create a good buzz and obtain widespread exposure.
Similar to Facebook, YouTube is great for creative, media and other professionals to showcase their work and directly reach their target audience. Many video creators indicate that they generate revenue not only from direct sales but also from consulting engagements and other opportunities from extensive exposure.
#SocialMediaMarketing #ProfessionalAdvancement #SocialMediaBranding #SandhyaUBhat #SocialMediaStrategy
Taking good meeting notes and sharing the minutes with all the participants to ensure all are on the same page is very important. Though it may seem tedious at first, but with proper structure and a little practice, one can get quite adept at taking great notes and to top it up, this is not just helpful in meetings, once learnt this becomes second nature and helps with taking good notes at seminars, learning sessions and so on.
Above all- it develops the ability to hear, think thru, interpret and sort thru necessary/unnecessary information and finally to convert it to brain signals that jot it down (or type it out, as I prefer). Jotting down notes during meetings and conversations, helps to train our brain to faster assess and evaluate asymmetric information packets, make meaningful sense out of them and then take relevant/apt action.
This is a very helpful skill to develop if you aspire to be a leader- within your team, organization or any greater group. We are surrounded by asymmetric information and the faster one is able to process, analyze and evaluate a scenario, a situation; that much more easily you will be able to evaluate the best course of action- a necessary trait for a leader and any person who aspires to create and re-create an improved, enhanced version of themself.
#AsymmetricInformation #SandhyaUBhat #TrainingyourBrain
Sandhya U Bhat MSc, CSSMBB, CSSE has developed several new (under patent filing) and enhanced existing strategic methodologies to improve technology and human capital utilization, produce greater ROI on investments and streamline service delivery. She is an acclaimed author, speaker, a sought after thought leader and an avid world traveler.
Here is a good article on BBC that shows the hidden bias in Education. But frankly it is also very evident in the workplace. Being a Continuous Improvement consultant, I get a chance to work with all layers of personnel in an organization, from the less college educated and more technical school worker to the Ivy league executive.
It is important to be aware of this hidden bias in others with respect to their own education level and how they may perceive our perception of them. Once we can see this hidden bias then we will be able to bring it to light within others, so it can be addressed and if it happens to be within ourselves, then we can consciously work towards rooting it out!
Bias of any kind hinders honest open communication and it is very important to maintain a clear dialogue with our colleagues and client (internal or external to the organization).
#EducationBias #BiasedWorkforce #ClearingBiases #OpenCommunication #IncreasingOrganizationalEffectiveness
In the past, it was believed that “Branding” was mainly for companies and celebrities. At best, it was thought to be for the elite- trying to create a special image of themselves! But with the advent of social media, branding is now for everyone. We are connected to many more people than was previously possible and with it, have obtained a distinct professional and personal image. Now, is this an image which others have formed of you from your public voice or is it something that you have carved out for yourself to help further your career advancement and business relationships, is where Personal Branding comes in handy.
Here is an infographic on how to define yourself to steer how the world views you.
#PersonalBranding #HowIamViewed #OnlinePresence #DefiningYourself #SocialMediaPresence
Learning social media marketing skills has become important in today's "plugged in" age! Here are some tips on how best to convey your message and conduct yourself on social media, so as to win likes and faithful followers. Once impressed by your cause/message these followers will champion your brand.
#SocialMediaMarketing #OnlineMarketing #SellingwithSocialMedia
With so many social media avenues to choose from, it is important to be aware of which social media is best suited for what type of audience or content. This way you can properly select appropriate avenue to best showcase your brand (personal or company) and promotional message.
This info-graphic provides information on four key social media channels. You should incorporate all these avenues in some form or another in your social media strategy to ensure your branding reaches far and wide.
#SocialMediaMarketing #OnlineMarketing #SellingwithSocialMedia #BrandingandPromotion #ChoosingSocialMedia
Identifying current trends has become an important part of not just product 'or' service development, but also all areas of marketing, advertising and communications.
Here is a short video on 5 Ways to Find Trending Topics...
For the longest time, people believed that branding was only needed by companies. Personal branding at best was deemed necessary for celebrities. But with the advent of social media, we all now have a "public voice" and with it comes the need to ensure that we are truly presenting ourselves in the best light! Personal branding is no longer only for the elite, it is necessary for each one of us that are creating a niche for ourselves within the social arena. An infographic on how to create a buzz on social media.
#PersonalBranding #HowIamViewed #OnlinePresence
Sandhya Bhat has
developed several strategic methodologies to improve technology and human capital utilization, produce greater ROI on investments and streamline service delivery.
Sandhya has more than nineteen years of experience as a senior strategic Management Consultant with Process Improvement, Business Relationship Management and Project Management specialization. She has particularly utilized Lean Six Sigma, Kaizen and ISO principles along with Scrum and Kanban frameworks.
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