It is always advisable to have a properly formulated and documented Stakeholder Management plan which is properly circulated within the team to ensure that it is well-understood, accepted and executed by the relevant team participants. This becomes particularly crucial for large programs or projects that have high visibility within the organization.
An effective Program /Project Stakeholder Management plan should include and address the following five aspects:
- Identification of stakeholders- it is important to identify all the stakeholders for your program or project.
- Analysis of their needs, expectations and influences- one can utilize the power and interest quadrant system of analysis to understand and assign stakeholder interest.
- Develop appropriate strategies and communication plan to work with the stakeholders in the four interest categories.
- Develop a plan to address any conflict of interest situation if (and when) it is to arise between stakeholder groups.
- Develop of log of stakeholder issues and complaints (particularly for large, highly visible or ‘not welcome’ projects) and indicate clear resolution steps that have been taken by the program/project team to address and mitigate them. Keeping a separate stakeholder issue and complaint log provides clear indication of importance being given to the stakeholders- that their voice is important and is not being diluted by being mixed with the general program/project issues register.